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"A very clear and straightforward overview of starting and
operating a savvy greeting card company." --Vanessa
Harnik, Notes & Queries
Finally, everything the small greeting card
manufacturer needs to know about finding, recruiting and retaining a winning sales force can be found in this easy-to-read
handbook. Written from both the manufacturer and sales rep perspectives, this nuts and bolts guide is full of industry
information, sales tips, and guidance for building successful and profitable rep relationships.
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"Where was this book when I started exhibiting? Consider me jealous of everyone who is now able to read this
great guide and avoid the pitfalls of the first time exhibitor." --Amy Smyth, Amy Smith Made It
Are you exhibiting at a trade show this year and want to give your company a competitive edge? Is exhibiting at a show
the next logical step in bringing your products to market, but you aren’t sure what to do? Get the very best survival
strategies for everything from pre-show planning and running the show straight through to breakdown and getting back home
again like a superstar. With tips on booth basics, setting a realistic budget, on-the-floor sales strategies and creative
ways to set your company apart during post-show follow-up, Showtime! is your step-by-step guide to trade
show success.
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